(This article is reproduced directly from DougReedFutsal.com with the permission of the author)
A lack of interest leads to a lack of revenues which means there is an inability to attract professional management to the sport. This creates a negative loop as the expertise isn’t there to identify and execute strategies to attract more fans.
Recognising this, sport industry leaders were interviewed to gain their opinions on the approach that should be applied by sports competitions, in particular those in futsal, to generate fan interest. They were either sport marketers (SM) or competition organisers (CO). Read More